Little Case from Adsense

Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. These "zombie" websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.



A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts.

There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan uploads itself onto an unsuspecting user's computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.

Users have reported that they also pay a range from $0.64 to $0.88 per click.

Due to alleged concerns about click fraud, Google AdSense has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up the other company's costs.

To help prevent click fraud, AdSense publishers can choose from a number of click-tracking programs. These programs display detailed information about the visitors who click on the AdSense advertisements. Publishers can use this to determine whether or not they have been a victim of click fraud. There are a number of commercial tracking scripts available for purchase.

The payment terms for webmasters have also been criticized. Google withholds payment until an account reaches US$100, but many micro content providers require a long time—years in some cases—to build up this much AdSense revenue. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed and not disabled.

Many website owners complain that their AdSense accounts have been disabled just before they were supposed to receive their first paycheck from Google. Google claims accounts have been disabled due to click fraud or forbidden content, but have offered no proof of this. An automated email is sent to the publisher's owner which offers no reasoning, or options but a link to file an appeal. In the email, Google states that "Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, we've found it necessary to disable your AdSense account. Your outstanding balance and Google's share of the revenue will both be fully refunded back to the affected advertisers." The revenue generated - whether legitimate or not - is taken, and all complaints are deferred.

Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content. Some sites have been banned for distributing copyrighted material even when they hold the copyright themselves or are authorized by the copyright holder to distribute the material.
It has been reported that using both AdSense and AdWords may cause a website to pay Google a commission when the website advertises itself.

In some cases, AdSense displays inappropriate or offensive ads. For example, in a news story about a terrorist attack in India, an advert was generated for a (presumably non-existent) educational qualification in terrorism.

AdSense sets tracking cookies that are viewed by some as a threat to privacy. Webmasters that use AdSense must place the appropriate warning in the privacy policy page. Read more!

Get Revenue from Google Adsense

Google AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google beta tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2011, Google earned US$2.34 billion ($9.36 billion annualized), or 28% of total revenue, through AdSense.

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Many websites use AdSense to monetize their content; it is the most popular advertising network. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:
They use a wide range of traffic-generating techniques, including but not limited to online advertising.
They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenues generated by AdSense with content network partners.

History

Oingo, Inc., a privately held company located in Los Angeles, was started in 1998 by Gilad Elbaz and Adam Weissman. Oingo developed a proprietary search algorithm that was based on word meanings and built upon an underlying lexicon called WordNet, which was developed over the previous 15 years by researchers at Princeton University, led by George Miller.

Oingo changed its name to Applied Semantics in 2001, which was later acquired by Google in April 2003 for US$102 million.

In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".

Types of Adsense

AdSense for Feeds
In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."

AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.

AdSense for search
A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares 51% of the advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked; AdSense does not pay publishers for mere searches.

AdSense for mobile content
AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website. Instead of traditional JavaScript code, technologies such as PHP, ASP and others are used.

AdSense for domains
Adsense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. Adsense for domains is currently being offered to some users, with plans to make it available to all in stages.

On December 12, 2008, TechCrunch reported that AdSense for Domains is available for all US publishers.

AdSense for video
AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive Advertising network including popular Youtube videos.
Read more!

Reducing Cholesterol

If you had high cholesterol, maintain cholesterol levels within normal limits is very important for your heart. You can lower cholesterol levels with lots of relatively cheap way to involve only modest changes in lifestyle. It is very important especially if you're not exercising., Smoking, and often consume foods that are unhealthy. On the other hand, if your cholesterol levels did not decline despite a healthy lifestyle, then you need the help of cholesterol-lowering drugs that are beneficial to prevent heart disease and even save your life.


Some ways for you:
1. Exercise regularly
Exercise is an important element for your lifestyle. In addition to strengthening bones and muscles, exercise can help dalama weight loss, and can even provide a sense of prosperity to your life. In addition, exercise is also important for maintaining heart health. Exercise has also been shown to lower LDL cholesterol and raise HDL. Sport knows no age and is very beneficial for you.
2. Healthy food eating
Poor diet, especially those high in saturated fat and sugar, the bus became health disaster. Diabetes, high blood pressure, obesity, and even high cholesterol, can be affected by the food you eat. By choosing a healthy diet low in saturated fat and high in fiber and nutrients, you can help keep your cholesterol levels within a healthy range and avoid other health complications.
3. controlling diabetes and other health conditions
Research has proved the relationship of high cholesterol and triglycerides with other health conditions, such as thyroid disease, metabolic syndrome, and diabetes. When this condition is not handled properly, the health condition will become unmanageable.
4. Stop Smoking
Meroko is a habit that not only can cause lung disease but can also affect your heart. Smoking is also associated with increased levels of LDL cholesterol and promote the formation. By creating a plan to quit smoking today, you can reduce kemungkinann suffering from cancer and heart disease.
5. Seek medical treatment if you need it
Many drugs on the market have been shown to help mennurunkan cholesterol and prevent heart disease. Ideally, the drug should be used after you've tried to change lifestyles. But you do not have cholesterol levels also fell. Depending on the lipid hasik examination, your doctor will determine the cholesterol-lowering drugs that can help to lower your cholesterol levels back into the ideal range. However, note that the cholesterol-lowering drugs are good, not only serves to lower cholesterol, but more important it is to prevent further damage to your heart and blood vessels.
Read more!

Business Insurance Guide

As a business owner it is sometimes difficult to know what insurance you need and how much of it to buy, so we've put together a guide to help you.

To start searching for business insurance cover, hit the 'get quotes now' button.

Get a new business insurance quote now
The type of insurance policy you buy may differ depending on the size and type of business you are running, your insurance budget and whether any of your customers have requirements about what insurance cover you should have.



To help you understand what’s on offer we’ve summarised a few key areas of cover:

1.Public liability insurance
Public liability Insurance protects you against claims for compensation from people outside your business who have suffered an injury or whose property has been damaged because of your business. This could be something as simple as a visitor to your business tripping on a loose rug at your office, resulting in damaged knee ligaments and a claim for compensation.

It can also cover more serious claims resulting from construction accidents which cause serious damage to a building or injuries to a member of the public. Public liability cover will pay for the compensation and legal costs arising from accidents like this.

If you come into contact with members of the public – including your customers – either at their premises or yours you should think about getting a public liability insurance quote.

2.Employers' liability insurance

If you have employees, even part-time or on a short-term basis, you must buy employers' liability insurance – if you don’t you are breaking the law. The cover protects you if an employee is injured or becomes ill because of their work. They may seek compensation from you and, depending on the type of injury or illness, payments can be very large. Employers' liability cover will pay for this compensation as well as the legal costs of defending the claim.

If you are an employer make sure that you stay within the law and buy employers' liability cover.

3.Property insurance

Most businesses would find it difficult to work without the tools of their trade or with no access to their place of work – whether you’re a consultancy business and rely on your IT equipment or a plumber who couldn’t work without their tools.

Could you afford to replace all of your business equipment or stock in the event of it being destroyed, lost or stolen? If the answer is no you should consider property insurance to protect your business building and assets.

When buying this cover, it is important to ensure that the sum insured on your contents list is equal to or greater than the value of your equipment; not just the items you think are important (so don’t forget about the boring stuff like office chairs and filing cabinets). If you under-insure it’s unlikely that you would get the full value of any items you claim for.

This also applies to your own or hired-in plant if you work in the construction industry – could you afford to replace it if you didn’t have business insurance? If you do buy cover make sure you insure the plant to its full value.

If you own the building you work from you should make sure that it is properly protected. It’s probably one of your major assets so you’ll need to be confident you won’t suffer financially in the event of a flood, fire or other event which damages your property.

Another cover to consider is business interruption insurance. This will make up for the money you lose if you can’t work because your property has been destroyed, stolen or damaged.

4.Professional indemnity

Professionals are effectively selling their knowledge and expertise to their customers – you may be doing this in a number of different ways including providing advisory and consultancy services and producing designs.

If your client loses money because of a mistake you’ve made or because your work is late or not up to scratch, you may be faced with a claim for compensation. You might feel you have done nothing wrong but still be faced with significant legal costs to defend the claim.

Professional indemnity insurance can protect your business by paying for this compensation and legal costs.

5.What else do I need to know about business insurance?

You may feel confident that you know what insurance to buy but not how much. Your first thought should be whether any of your contracts stipulate how much business insurance cover you should buy – they will often require you to have a minimum level of public liability or professional indemnity insurance. If they do then this should be your starting point – although you may decide that you need more cover than the contract asks for.

For public liability and professional indemnity you will need to choose a limit of cover which is right for your business. Think about the type of work you do and what could go wrong in a worst case scenario – how much might it cost, especially if a dispute went to court. Buy a level of cover which you are confident will cover the cost of compensation you might have to pay.

Employer’s liability insurance is required by law if you have employees and you must purchase a minimum of £5 million in cover – although many policies will automatically cover you for £10 million.

When buying property insurance the most important thing is to make sure you are not under-insured. Be sure to calculate the total value of all the entirety of your property – you can’t pick and choose what you want to be covered.

Read more!

iLASIK and LASIK at KMN in Indonesia

Choosing LASIK surgery for vision correction is not the same as it was a decade or so ago. In the past, when the ophthalmologist performed LASIK surgery to correct nearsightedness and astigmatism, his options were not very extensive: a small mechanical blade, called a microkeratome, created a flap on his cornea, after which a conventional excimer laser was used to reshape the tissue underneath so that the cornea would be able to focus light directly on the retina, as it would in a normal eye. This conventional LASIK procedure requiring the surgeon to use a thin blade to cut into the cornea, presents some risks and the cut may not be made in exactly the right place.


That was the only way LASIK was performed then, but now the technology is much more advanced including smoother and more precise lasers, allowing patients to achieve better vision than ever possible before. The newest technological advancement in refractive surgery is a machine called IntraLase, which allows patients to avoid operation via a metal blade, using a special laser that is used only for the purpose of flap creation. This 100% blade-free procedure makes use of the IntraLase laser which cuts into the cornea more precisely.

Klinik Mata Nusantara is proud to exclusively introduce to Indonesia the innovative combination of IntraLase™ technology with the Advanced CustomVue™ treatment using VISX™ technology called iLASIK™. This is a combination of the most advanced laser vision correction tools brought together.

The National Aeronautics and Space Agency (NASA) has approved these same LASIK technologies for use on U.S. astronauts following review of extensive military clinical data using Advanced CustomVue™ LASIK with the IntraLase™ Method, which showed the combination of technologies provides superior safety and vision. The all-laser LASIK technologies, which utilize wavefront guided and femtosecond lasers, have also been cleared for U.S. military personnel, including Air Force pilots.

As reported by AMO - Advanced Medical Optics, Inc. (renamed Abbott Medical Optics), a U.S. based global leader in ophthalmic surgical devices and eye care products, their Advanced CustomVue™ LASIK with the IntraLase™ Method is the only procedure to incorporate the technologies specifically approved for use by NASA and has become the new standard for laser vision correction procedure in the U.S. The Advanced CustomVue™ laser vision correction procedure stands in a class of its own with the broadest range of FDA-approved indications. When combined with the power and precision of the IntraLase™ Method, the Advanced CustomVue™ procedure represents the most advanced LASIK procedure available to patients today.

iLASIK™ is painless and simple. The doctor precisely and uniquely measures and maps the uniqueness of both of your eyes - down to the most minuscule characteristics individual to you. The 3D mapping technology literally creates a blueprint or fingerprint of your eye, allowing the doctor to then custom-fit the iLASIK procedure for each of your eyes.

The iLASIK™ procedure is revolutionized by the use of two computer-guided lasers - instead of one as in earlier generations of LASIK. The first, ultra-fast laser and blade free laser creates a thin corneal flap, which is then folded back to allow the second laser to correct your vision based on the exact specification and measurements of your eyes. The procedure takes just minutes. Patients experience a quick virtually painless procedure with the potential of 20/20 or better vision and outstanding safety as a result of reduced flap complications.
LASIK and iLASIK™ Comparison

The iLASIK™ bladeless technology results in a level of safety, accuracy and extraordinary reliability never achieved before. Clinical studies confirm that patients experience better vision, improved safety, fewer retreatments, the highest degree of predictability and precision, etc. following iLASIK™ than following a conventional LASIK procedure. In general:

• More patients achieve 20/20 or better vision with iLASIK™.
• Most patients stated a preference for the post-operative vision of their iLASIK™ treated eye over the vision of their
of their eye treated with conventional LASIK.
• iLASIK™ creates fewer high and low-order aberrations thought to be associated with glare and halos at night.
• Compared with patients who have had a conventional LASIK procedure, iLASIK™ patients experienced a reduced incidence
of post -operative dry eye symptoms.
• iLASIK™ patients required fewer enhancement procedures.
• The precision of the iLASIK flap significantly reduces the incidence of post-operative induced astigmatism, as compared
with a flap created with a microkeratome blade.

With iLASIK™, there’s really no reason to put off having laser vision correction surgery.

iLASIK™ is available in Indonesia only at Klinik Mata Nusantara.

Read more!

Car Insurance Tips

If you have any questions at all about what to do in order to get the right car insurance policy, how to keep your premiums as low as possible or what to do if you're involved in an accident and need to make a claim, our car insurance guide is a great place to start.

Here at moneysupermarket.com we're dedicated to driving down the cost of your motor insurance, and we've covered some of the most common questions and concerns encountered by our customers in the following pages.


1. An introduction to car insurance
Of all the financial products owned in the UK, car insurance is one of the most common. The reason for this is simple: to drive a vehicle on the road legally it needs to be insured, and with 26 million cars on our roads, that's a huge number of people insuring a vast number of vehicles.

Most of these people are given the chance to review their policies each year, allowing them to switch to a different company should they desire based on price, and the quality of service provided. Theoretically this should mean that everyone knows everything there is to know about insuring a vehicle, but this is not necessarily the case.

Many people simply allow their policy to renew itself each year when it expires, potentially losing hundreds of pounds by not shopping around for a more competitive quote or only changing insurer when rising car insurance prices become particularly noticeable

Unfortunately, the reverse is also true on occasion: Many people take out extremely cheap car insurance, only to find out that the policy isn't as comprehensive as they initially thought - and these people often don't find out about this until they make a claim, by which time it's too late.

2. Finding the right car insurance policy for you
The first thing anybody considering a new car insurance policy should do is shop around. If you're looking for the best car insurance deal, our price comparison tool allows you to get quotes from more than 100 insurance companies in the UK in order to help you find the best deal possible - but remember the cheapest car insurance policy may not necessary be the right option for you..

Knowing the ins and outs of how car insurance policies work could save you even more money, as well as making sure you are receiving the correct services and level of protection from your insurer. This guide will help you to do just that, as well as answering some common questions about insuring a car.

These questions range from the factors that affect your premium, how you can make your premiums cheaper, and what to do in the case that you need to make a claim on your policy.

The guide also contains a jargon-buster, which explains some of the terms which you may have heard but not understood when buying insurance - terms such as TPFT, fronting, and named drivers.

Whilst we'd love our guide to answer all your car insurance questions, there are simply too many. So, should you have any further queries that aren't addressed in this guide, please pay a visit to our car insurance forums - we have a large and active community on hand to help, as well as our own industry experts who will be able to answer any questions you might have.
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